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Scrum Master or a Coach?

Updated: Apr 13, 2023

So you are starting on your new ways of working journey, so who should you hire?

A scrum master or a coach?


Both are good at building effective teams, a scrum master for a single team, and a coach typically across the enterprise.


I judge a good coach or Delivery Advisor, as we call them in AdaptivOrg, on their willingness to get their hands dirty and demonstrate the right behaviours by being the scrum master for a team until the team is ready to share the role among themselves.


This shouldn’t take more than a couple of months, and then the Delivery Advisor can move on to the next team.


Photo credit and face enhancements: Emma S.



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